PawPawUp SEO

PawPawUp is a leading e-commerce pet shop headquartered in Melbourne, Australia. The company’s main business is to provide high-quality pet products and professional services to families with pets in Australia.

Result Highlight (2nd Half of 2022 vs 1st Half of 2022)

257%

Orders

237%

Sales

Average Ranking

298K

Traffic

Result Highlight ( 2022.08 – 2022.11 )

257%

Orders

237%

Sales

Average Ranking

298K

Traffic

The Problem

PawPawUp company used to do offline pet products business. With the rise of e-commerce business, they also started to set foot in the field of e-commerce. The sales volume has been tepid, and it has no effect on promoting the original business, which seems very tasteless.

Our Solution

After many exchanges with customers, we recommend that customers adopt our SEO services and use professional and targeted strategies to improve the performance of customers’ websites according to their industries and pain points. The specific methods are as follows:

Keyword optimization

The SEO team of WeBOOST communicated with customers, researched the industry characteristics of users, target audience groups, and related attributes of leading companies, and sorted out keywords and phrases that fit the characteristics of their own companies for customers. In this way, they can Be targeted, effectively carry out SEO, avoid a lot of waste and loss of resources, and it will also help SEO effects and improve website rankings.

Website content optimization

The content of the website does not meet the evaluation standards of Google. This is a common problem faced by all customers after in-depth communication with each customer, and Google’s standards are constantly updated. Therefore, the best way to optimize the content of the website It is to find a professional team to operate, otherwise it may be a waste of energy with little effect. We analyze the content of the Pawpawup website, sort out the list of questions, sort them out layer by layer, and refine them one by one, trying not to leave any dead ends. Only in this way can we really help the SEO effect.

Website technical optimization

The technical team of WeBOOST analyzes the technical architecture, network configuration, server configuration and other security strategies of the existing website through professional IT technical means, and optimizes the management and configuration at the technical level to solve the potential technical risks for SEO impact.

The Result

After we took over the SEO service of the PawpawUp website in early 2022, after 2-3 months of website rectification, content updating, and optimization and adjustment, all website indicators have been improved in an all-round way. The overall key data of the website in the second half of 2022 is compared with the first half of 2022. The number of orders increased by 257%, sales increased by 237%, the average ranking increased by 58 places, and the website traffic reached 298K.