My Playroom

My Playroom is a one-stop educational toy store for the whole of Australia. From high-quality open-ended toys and learning resources to kid-sized adjustable furniture, My Playroom has everything you need for a playroom at home.

Result Highlight

95%

Clicks

289%

ROAS

75%

CPA

155%

Impressions

Result Highlight

95%

Clicks

289%

ROAS

75%

CPA

155%

Impressions

The Problem

After in-depth and frequent communication with the customer, we found that the customer has a major competitor in this industry, and they are all investing in PPC advertising, but the current sales ranking of the customer is behind the competitor. Secondly, we also learned that the client has a lot of marketing budget in the daily company, but the actual operation effect of PPC advertising is very limited, the input and output are unbalanced, the search ranking of the advertisement is low, and it is almost impossible to find the advertisements placed by ourselves. Through further research, we found that the customer also has major flaws in keyword positioning and advertising relevance, resulting in poor PPC advertising effects. The customer’s appeal is actually very simple, keep up with competitors, and make PPC advertising effective without changing the budget.

Our Solution

After analyzing the pain points of My Playroom customers, we will deal with the problems found one by one and implement them step by step. The specific measures are mainly divided into the following points:

Target the right advertisers

Through frequent interactions with customers, we research competitors, select appropriate keywords, and combine demographic data and geographic location to accurately outline user portraits to ensure that advertisements can be effectively delivered to the right audience and reduce waste.

Write high-quality advertising text

We arrange special personnel to deeply understand the customer’s products, compile high-quality articles, and make the advertising text more suitable for the description of the keywords. At the same time, it is concise and clear, and uses eye-catching titles and expansion functions to make the customer’s advertising more attractive. highlight.

Monitor and optimize advertising programs

We continue to regularly review user advertising operating parameters and adjust them in a timely manner according to actual needs, and try to use different advertising texts, keywords and bidding strategies to continuously optimize advertising solutions to achieve better results.

Track and analyze advertising results

We also use professional tracking and analysis tools to track the user’s advertising execution process and analyze the execution results. Use the conclusions obtained from the analysis of these specialized tools as the basic data to better help decision-making in the next step to implement the plan and obtain better expected advertising effects.

The Result

In 2022, through the joint efforts of both parties, after the customer implemented the PPC advertising solution of WeBOOST, the indicators of the PPC advertising business were comprehensively improved, and the number of advertising clicks increased by 95% under the premise that the original budget remained unchanged. The return on unit investment increased by 289%, the cost of customer acquisition decreased by 75%, the sales of the company’s products soared, and the overall data on the website increased.