Elephone is a Chinese brand chain store established in 2018. It focuses on the repair of electronic products, including mobile phones, tablets and laptops. Up to now, there are at least 8 stores all over the Melbourne area. Elephone’s service tenet is to repair customers’ electronic products through the best and most professional services, and reduce the impact and damage of electronic waste on the environment.
139%
Discovery Searches
49%
Website Visits
165%
Direction Requests
107%
Calls
Through in-depth communication with customers, we found that most of Elephone’s stores are concentrated in shopping malls with a lot of traffic. Usually, there are many similar stores in such shopping malls at the same time. Due to the limited offline customer source, it leads to competition among peers. It is very intense. After using many traditional offline promotion methods, the sales volume and profit are not very satisfactory; and due to the lack of other effective brand promotion channels, the overall brand awareness among users is not very high.
After many exchanges with customers and analysis of pain points, we have adopted Google Maps optimization method to help customers according to the industry and problems faced by customers. The main methods are as follows:
In the process of communicating with the customer, we found that the customer had a lot of loopholes in the map information, and there were many key information missing and wrong in the early stage of filling in the report, which was very unfriendly to the Google map algorithm, so the first thing we did was The first step is to improve the relevant information, including name, address, phone number, website and business hours, etc., which will help users find the business better.
User reviews are an important function of Google Maps. As a business, we must actively encourage customers to leave reviews on Google My Business information. Positive reviews can help increase the visibility of the business and attract new customers. At the same time, WeBOOST will also actively help merchants reply to user comments and increase the activity of the comment area, which will also help improve the ranking of Google Maps.
The new Google map did not have a particularly good exposure in the early stage. The majority of online users actually did not know the existence of this business. In response to this situation, we used professional technical means and strategies to increase the exposure of the business map on the Internet. and ranking, so that the vast number of potential users can quickly search for the business, to achieve the role of drainage.
Since WeBOOST took over, due to the adoption of active and effective coping strategies, Elephone’s Google Maps visits and searches have increased significantly within 3 months. Taking Box Hill store as an example, from the beginning of July 2022 to 2022 At the end of September, the search volume of maps skyrocketed, among which the direct search for map business names increased by 111.50%, the search for related map keywords such as mobile phone maintenance increased by 138.67%, the website visits increased by 49.33%, map navigation increased by 165.38%, and telephone consultation increased by 106.56%. The net effect of these figures is to significantly increase the turnover of the Boxhill store.
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