Founded in 2018, Alleyway Kitchen is a Melbourne-based restaurant chain with multiple branches in Sydney and Brisbane. Alleyway Kitchen is building a central kitchen. They use supply chain management to further improve the training process and collaboration system to provide unique, authentic and high-quality food for the majority of diners, making the dishes perfect.
123%
Map Interactions
123%
Phone Calls
76%
Navigations
90%
Menu Views
Through in-depth communication with customers, we found that Alleyway Kitchen’s stores are concentrated in shopping malls with a lot of traffic. Usually, there are many similar stores in such shopping malls at the same time. Due to the limited offline customer source, it leads to competition among peers. It is very intense. After using many traditional offline promotion methods, the sales volume and profit are not very satisfactory; and due to the lack of other effective brand promotion channels, the overall brand awareness among users is not very high.
After many exchanges with customers and analysis of pain points, we have adopted Google Maps optimization method to help customers according to the industry and problems faced by customers. The main methods are as follows:
In the process of communicating with the customer, we found that the customer had a lot of loopholes in the map information, and there were many key information missing and wrong in the early stage of filling in the report, which was very unfriendly to the Google map algorithm, so the first thing we did was The first step is to improve the relevant information, including name, address, phone number, website and business hours, etc., which will help users find the business better.
User reviews are an important function of Google Maps. As a business, we must actively encourage customers to leave reviews on Google My Business information. Positive reviews can help increase the visibility of the business and attract new customers. At the same time, WeBOOST will also actively help merchants reply to user comments and increase the activity of the comment area, which will also help improve the ranking of Google Maps.
The new Google map did not have a particularly good exposure in the early stage. The majority of online users actually did not know the existence of this business. In response to this situation, we used professional technical means and strategies to increase the exposure of the business map on the Internet. and ranking, so that the vast number of potential users can quickly search for the business, to achieve the role of drainage.
Since WeBOOST took over, due to the adoption of active and effective coping strategies, in a short period of time, the Google Maps visits and searches of Alleyway Kitchen have increased significantly. Taking the data of the latest month compared with the data of the previous month as an example, The search volume of Google Maps has been booming all the way. Among them, the proportion of map user interaction has increased by 123%, the number of telephone inquiries has increased by 123, the number of user navigations has increased by 76%, and the number of customer menu views has increased by 90%. The performance of these objective data, the final effect is It brings a lot of customers to the merchants, and the turnover increases linearly.
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