Why using Mini-program in Australia?
As WeChat getting more viral internationally, Australia already has a massive user base, reaching out of the Chinese-speaking community. Some media outlets have placed WeChat as one of their major marketing channel. For businesses, mini-programs make Business-to-Customer interactions, customer retention and customer conversion more efficient with higher resonance level and loyalty.
Online Shopping in Mini-Program
Relying on WeChat and its massive growth in mini-program users, the integration of WeChat Pay enabled online shopping in WeChat as a competitive solution.
Property development, property rental, forums, car bookings and food delivery services can all be benefitted from in-app payment within the Mini-Porgram.