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Why Business Should Use Social Media & How Should You Use It? – 2020 Edition
why business use social media

People with traditional mindset doubt whether social media is just a fad? But the truth is that over time they have seen more and more businesses using social networks to promote their brands, products, services and more, it seems that you will fall far behind of others, even lose business if you do not present your presence across social networks, why?

The benefits of using social media

The more your brand get involved in social networks, the more your customers would be engaged with your brand. It’s all about using the right strategy to reach your target audience. Nowadays, people spend more than 2 hours on social media everyday and this number is just an average, more people spend an enormous amount of time for not just socializing with others, but for learning new things, entertaining themselves, and buying products or services. The key you want to be successful through social networks is how do you resonate with the target audience. Otherwise, no one will want to consume your content and information. There are three main areas you can use social media for: to establish relations with both customers and influencers, to get feedback to improve your product, service as well as customer experience, and to integrate social media to create a cohesive and scalable experience for your consumers.

doodles about social media behind a woman

How to get started for your business?

1. Completing your profile professionaly

Your business profiles on social networks are how you communicate who you are and what you have done. The more information you share on your business profile, the better your customers’ experience will be. Initially, displaying your profile photo and the cover picture is needed to enable customers to recognize you. Then complete all the information field as well as fill in your bios and “about us” sections, and keep them up-to-date. Furthermore, adding the same website across different social networks such as facebook.com/WeBoost.au, instagram.com/WeBoost.au as well as twitter.com/WeBoost_au allows your customers to easily remember.

Facebook profile of WeBOOST

2. Make your brand identity more consistent

Consistency of brand identity is the pattern of your expression across various social networks that affects what people think about your company. Whenever you want to post photos, words, videos or any social media updates, make sure they are all aligned and follow brand guide. A consistent brand matters because it makes your company look more professional, establishes authenticity and trust between your company and customers, and provides clarity and simplicity to avoid any confusion.

3. Regularly update content & share content relevant to your customers

There is no standard formula for deciding how often to post on social networks as some post weekly or monthly based on their needs but keep these in mind while sharing content: consistency is more important than frequency, quality is more important than quantity, and try to make the most use of social media management tools such as Buffer or Hootsuite to assist with the schedule of content in order to make it appear on your social networks in real-time. In addition, as you want your customers to stay tuned, keep following and sharing your content, and the content you share must be relevant, inspirational or helpful to your existing and potential customers who may want to see and read.

4. Add a link to your website & give hashtags to interact with your customers

Occasionally share content from your website that your existing and prospective customers are interested. It is suggested to encompass an appropriate and clickable image or video to the post that people can link back to the area where the content is available on your website. This may be a link to a relevant blog article, a frequently asked question, an opportunity to download a free resource, a product, sales or other valuable information to your target audience. Additionally, hashtags can be used to encourage people to interact with your topic. Below is an example of using hashtags.

An instagram post by weboost.au

5. Respond quickly to comments or inquiries

Timeliness is essential when it comes to responding to your customers. According to a Forbes article from social media expert Jay Baer: “A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much’.” He also mentioned that “Among respondents to The Social Habit who have ever attempted to contact a brand, product, or company through social media for customer support, 32% expect a response within 30 minutes. Further, 42% expect a response within 60 minutes.” If you have multiple social media platforms, using online tools is an efficient way to manage your replies.

6. Promote your social networks

Now your social networks have everything set up, more and more followers, and people left comments or inquiries, it is time to promote your social channels. There are multiple ways to reach your target audience. For instance, you can send an email newsletter, conduct cross-promotion between social sites and more. However, if you want to reach more potential customers on social media, spending money to promote what you share could be a good investment since it is cost-efficient and aims at consumers who are potentially interested in your product and service.

Social media is definitely a very useful marketing tool. But how effective it is for your business depends on your strategies of using it. It provides benefits for your business at a reasonable cost compared to other more expensive marketing methods. At WeBoost, we help our clients with strategic social media plans based on our abundant experience. Contact us and boost your business today!