After many times of communication with the client and analysis of the client’s pain points, we adopted the following strategies for this client to help operate the Little Red Book social media account and open up the Chinese market in Australia:
Set precise user audience
In order to attract more users to the account of THE UGG SHOP in the shortest possible time, we spent a lot of energy doing in-depth industry and market research on the original fans of the account before taking over the account. The customer manager of THE UGG SHOP has repeatedly communicated, and accurately outlined the user portraits that can bring the greatest conversion. Among them: young women account for the most users, aged between 25-30 years old, and their interests are distributed in fashion and emotion. Most of the users are overseas users. After confirming that overseas young female users are our main target group, we will publish updated copywriting that will be more close to their interests and hobbies, thereby increasing the viewing and reading volume of Little Red Book social media.