THE UGG SHOP

THE UGG SHOP is one of the well-known brands in Australia. As the birthplace of sheepskin snow boots in Australia, THE UGG SHOP Melbourne boutique retailer has gradually become the leader of the UGG industry in Australia because of its simple and artistic design style, excellent customer experience and high-quality shopping experience.

Result Highlight

328%

Views

384%

Likes

455%

55%

Comments

Result Highlight

328%

Views

384%

Likes

455%

55%

Comments

The Problem

THE UGG SHOP is one of the well-known brands in Australia. It has 4 boutique retail stores in Melbourne. However, as more and more Chinese people come to Australia, THE UGG SHOP finds that it is not enough to serve the locals. It will make them feel wrong. They have a lot of high-quality and long-term customers, so they are one step behind in the promotion of Chinese social media. They are suppressed and urgently need a professional local Chinese advertising team to take care of their Chinese social media operations and help them attract overseas Chinese traffic. The popularity of Australian Chinese has achieved a stable, accurate and ruthless market capture.

Our Solution

After many times of communication with the client and analysis of the client’s pain points, we adopted the following strategies for this client to help operate the Little Red Book social media account and open up the Chinese market in Australia:

Set precise user audience
In order to attract more users to the account of THE UGG SHOP in the shortest possible time, we spent a lot of energy doing in-depth industry and market research on the original fans of the account before taking over the account. The customer manager of THE UGG SHOP has repeatedly communicated, and accurately outlined the user portraits that can bring the greatest conversion. Among them: young women account for the most users, aged between 25-30 years old, and their interests are distributed in fashion and emotion. Most of the users are overseas users. After confirming that overseas young female users are our main target group, we will publish updated copywriting that will be more close to their interests and hobbies, thereby increasing the viewing and reading volume of Little Red Book social media.

The Result

Since we took over, the reading and viewing traffic of THE UGG SHOP Little Red Book media has increased significantly. From the initial stage of taking over, after half a year of stable operation and maintenance, reading has been realized by opening a Little Red Book account and regularly maintaining and publishing copywriting. The viewing traffic has increased from 1k per month to 10k per month. Under the influence of background fan interaction and the strategy of leaving messages and comments, the total number of monthly interactions has increased to 200+, and the traffic has shown a clear upward trend.