fbpx

home/blog/3 Short Term Marketing Strategies for Getting Out of Stage 4 Lockdown
3 Short Term Marketing Strategies for Getting Out of Stage 4 Lockdown
two business owners
Introduction:

3 Short Term Marketing Strategies for Getting Out of Stage 4

Despite news suggesting stage 4 restrictions may be extended over 13 September, the much fewer number of daily cases meant the restriction lift will be quicker. If you are a business owner, what are the ways that can help you resume sales? Here are 3 suggestions from WeBoost.

Instagram Ads

Instagram ads is a fantastic way to extend the reach of your business. On average, it takes only AUD$0.34 to reach 100 users on Instagram, which is the lowest in all marketing channels, such as Google, LinkedIn, radio, magazines and newspapers.

The added benefits of using social media advertisements are the ability to track the performance of your ads in real-time. So, you can see the instant performance updates of your advertisements when you have a break and make changes on the fly.

How To Maximize Instagram Ads Effectiveness?

As a visual-focused social media, the users of Instagram love amazing photos and videos. So when you are selecting a photo for Instagram Ad, try these tips:

  1. Use bright and colourful images
  2. Showcase your best offerings
  3. Use natural lighting if possible
  4. Do not use too much filter
  5. Create seasonal posts and special offers if possible

Google Ads

Google Ads is highly effective in driving significant traffic to a website. On average, $1 of ad spent can bring $2 of return. In some cases, we can achieve an ROI of 800%.

Similar to Instagram, Google Ads can also be reviewed and edited in real-time. It means that you can see how many users have seen your ads in the past day. If you find the demand is high, you can add on to the daily ad budget and see its impact instantly.

Tips to Maximize Google Ads Effectiveness?

Although Google Ads is open to all users, the cost per click by an amateur and a professional can differ by as much as AUD$7 per click. So here is how you can reduce your cost per click.

  1. Carefully select keywords that have a search volume between 50-150 to increase impression and reduce cost per click
  2. Mention your search keyword in the headline
  3. Write any existing offers on the headline
  4. Fill in all the possible extensions
  5. Set the ad schedule to 1 hour before opening and closing
  6. Choose campaigns wisely. If you are selling products online, why not consider shopping ads?

Offers

Offers are unarguably the most common way to boost short term sales. And your customers are suffering through COVID-19 just as you do. So why not put up a little sales party to be in a win-win situation?

But offers do not have to be “20% off storewide” and “40% off all trousers”. Your offers can add a bit more fun, like a group offer. If 2 customers are coming in together, how about a further 10% off? If they are a group of 5, why not make it 30%?

For more tips, follow our Facebook page and Instagram. Contact us for any digital marketing and business IT development needs. We are also giving new clients special offers during COVID-19.