Online Word of Mouth
Local search engine optimization improves online exposure of a local business. This includes not only the website, but also social media, local forums, and other websites to build content about a local business and enhance reach on search engines.
Mitigate Impact of Negative Reviews
Building online reputation helps defend businesses when unfortunate events occur, or competitors launch malicious attacks.
Trust in User Generated Content
Users tend to trust user generated content more than branded content when they are considering making a purchase.