Sexy Devil

Due to the particularity of the industry, the customer encountered many difficulties in promotion. The main manifestations are: traditional big brands control the main traffic entrances, and the industry is highly competitive. Strict restrictions on the adult products industry by large social media and advertising platforms. The customer's brand awareness is low, and it is difficult to build customer trust in a short time. Customers used to focus more on offline sales channels, but gradually realized that in the adult products industry, online is the must for businesses.

After frequent communication with customers and analysis of the entire industry, we thoroughly revised the website structure according to the industry and problems faced by customers, and focused on the traffic of superior products to improve customer brand awareness. The main methods are as follows:

User experience optimization
We have conducted a comprehensive user experience optimization on the client's website, including re-layouting menus according to consumption habits, optimizing page loading speed, and improving mobile device adaptability, etc. In addition, we have also strengthened the privacy protection measures of the website to ensure the security of user information.

Keyword optimization
When researching the customer's website, we found that the customer's product classification and product details are edited according to the content on the product packaging, but in fact we found that this is different from consumers' search habits, so we first determined the most searched synonyms, and then adjusted the product naming method of the website in a targeted manner.

Products with outstanding advantages
In this fiercely competitive market segment, after discussing with the merchants, we determined the product categories with the most price advantage and the products with the highest profit margins, and made targeted promotion strategies, and selected high-search products related to the adult products industry. Long-tail keywords with high volume and low competition. By optimizing the content and layout of the website, the ranking of keywords in search engines has been improved in a short period of time.

With the joint efforts of WeBOOST and the customer, the customer's website keyword ranking and traffic have greatly improved in the past 6 months, and the average ranking of all keywords has increased by 34, of which 5 are highly competitive. Traffic keywords entered the first page of Google. Within 6 months, the natural click traffic of the website increased by 231%, the exposure increased by 381%, and the sales of the website also increased a lot (sales are sensitive data of customers and cannot be displayed). Our work has finally brought an increase in brand awareness and direct online sales to customers, which is also the greatest recognition and encouragement for our work.