Fumens

Fumens Lawyers also knew the importance of online drainage in the early days of its establishment, and built a company website very early. However, due to lack of knowledge and understanding of SEO, the traffic and brand awareness of the entire website were not high, and customers could not search through the Internet. When I found them, the online source of customers was almost zero; during that time, almost all of their customers came from offline, mainly old and new customers; and their source of customers was relatively single, mainly Chinese , almost no locals or other ethnic customers.

After in-depth communication with the client, we found the difficulties faced by similar Chinese law firms and the pain points that need to be solved urgently. Through the implementation of a series of professional and targeted SEO strategies, we effectively solved the difficulties faced by the client and improved the performance of the client. , the specific steps are as follows:

Keyword optimization
The SEO team of WeBOOST communicated with customers, researched the industry characteristics of law firms, target audience groups, and the relevant attributes of top companies, and sorted out keywords and phrases that fit the characteristics of their own companies for customers. In this way, they can Be targeted, effectively carry out SEO, avoid a lot of waste and loss of resources, and it will also help SEO effects and improve website rankings.

Website content optimization
The content of the website does not meet the evaluation standards of Google. This is a common problem faced by all customers after in-depth communication with each customer, and Google's standards are constantly updated. Therefore, the best way to optimize the content of the website It is to find a professional team to operate, otherwise it may be a waste of effort, with little effect, especially for legal firm industry customers, the quality of the website content is high or low, and it affects the various data and performance of the website. Through in-depth analysis of the content of Fumens website, sorting out the list of problems, sorting out layer by layer, and refining them one by one, we have produced a large amount of high-quality website content, while taking into account the English version, and successfully helped SEO achieve results through a two-pronged approach.

Website technical optimization
The technical team of WeBOOST analyzes the technical architecture, network configuration, server configuration and other security strategies of the existing website through professional IT technical means, and optimizes the management and configuration at the technical level to solve the potential technical risks for SEO.

Since taking over the SEO work of the Fumens website, WeBOOST has been working hard to ensure and improve the various indicators of the Fumens website. Taking the past 2022 as an example, the average ranking of the Fumens website has increased by 32 places, the website traffic has increased by 342%, the website exposure has increased by 287%, and the website pop-up rate has decreased by 36%. Adjusting the algorithm, each adjustment will bring about fluctuations in keyword rankings. WeBOOST actively responds and can make corrections in a short period of time, which effectively ensures that the core keywords selected by customers will not be left behind. For example, Melbourne lawyer, Melbourne Chinese lawyers, Melbourne law firms, and Australian immigration lawyers have maintained a very strong position for many years.