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Alleyway Kitchen
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D1 Store is the official DJI drone authorized retail store in Australia (the first and only), established in 2017, and is the pioneer of all DJI products and services in Australia. In addition to providing a full range of DJI products, D1 Store also provides a wide range of technical support and services such as repair, maintenance, trade-in, product training (online or face-to-face), consultation, etc., which are the only officially designated by DJI.
Shortly after its establishment, D1 Store launched its own portal website. However, after a period of independent operation by their team, it became clear that the website was not performing as expected. Despite significant investment in the website, its traffic remained stagnant, and online sales lagged behind competitors in the drone e-commerce space. The website failed to effectively boost business, rendering it somewhat ineffective. Through our in-depth analysis, we identified several key issues at the time: a lack of precise target customer positioning, difficulty for customers to discover their products and services through search engines, intense market competition, and a lack of differentiation. Compared to other drone e-commerce platforms, D1 Store's online visibility was low, making it hard to stand out and attract potential customers effectively.
In 2022, thanks to our professional expertise, D1 Store's official website consistently maintained industry-leading performance. The average ranking improved by 52 positions, exposure increased by 468%, and website clicks surged by 457%, with 1,391 keywords ranking in Google's top three results. By 2023, most keywords remained in the top three positions, with organic traffic up 44% year-over-year, clicks up 201%, and exposure up 205%. Through this collaboration, D1 Store significantly boosted user visibility and brand awareness online. The website's impressions saw a substantial increase, while click-through rates experienced explosive growth, attracting more precise traffic and driving higher conversion rates and sales performance. SEO optimization has proven to be indispensable in modern e-commerce marketing, especially in highly competitive industries, where targeted SEO strategies are crucial for business success.
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