
Alleyway Kitchen

Founded in 2012, Pisell initially focused on serving the food and beverage industry. Over the years, it has continuously developed and refined its software products in response to market demands, undergoing more than ten system upgrades. Its service scope has expanded from the restaurant industry to include retail, beauty, education, entertainment, and more. Pisell is committed to becoming the most trusted leader in the internet services sector. By addressing sales, management, and marketing, the company aims to provide comprehensive digital transformation solutions for small and medium-sized enterprises (SMEs), enabling them to modernize and upgrade their operations effectively.
Pisell has consistently excelled in service quality but has encountered significant challenges in its online development. Due to a lack of effective online exposure and precise SEO optimization, the website's traffic and search rankings fall far behind its competitors in a highly competitive market. Many competitors adopted mature SEO strategies early on, capturing a substantial market share and dominating the search engine results pages. In contrast, when users search for the same keywords, Pisell's website ranks lower, resulting in minimal traffic and reduced online brand visibility. This makes it difficult for potential target customers to discover the brand, leading to missed opportunities for business growth. Faced with this predicament, Pisell urgently needs a practical and effective solution to quickly boost website traffic, enhance brand visibility, and attract customers with precise needs. This will help the company break through the competition and achieve sustainable growth.
After extensive communication with the client and a comprehensive website evaluation, we customized a solution for Pisell to improve overall website quality, establish core keywords, enhance keyword rankings, fully leverage online marketing advantages, and bring more traffic and conversions to Pisell.
After several months of optimization, Pisell's website metrics have significantly improved. Within three months of taking over, organic traffic increased by 36.2% month-over-month. The website's rankings saw a remarkable boost, with average rankings rising by 35 positions and keyword rankings moving to the first page, while core keywords consistently secured top 3 positions. This continuous improvement in brand visibility resulted in a 52.2% increase in exposure over six months, from 32.2K to 49K. As a result, more potential customers are discovering Pisell's services, effectively enhancing the quality of website traffic. With the increase in website traffic, Pisell also experienced a significant rise in online inquiries and potential customer leads. The optimized content now attracts users who are genuinely interested in Pisell's products and services, leading to a 24% improvement in conversion rates. Despite competitors maintaining a dominant position in the market, Pisell's effective SEO strategy has helped close the gap, allowing them to gradually catch up. With the support of our team, Pisell has enhanced its market competitiveness. Thanks to its strong performance on search engines, the company has established a foothold in a highly competitive market, overcoming the challenge of lagging sales compared to competitors. Pisell has attracted clients from diverse industries, further expanding its market share and laying a solid foundation for future growth.
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