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Elephone

Elephone is a professional mobile phone and laptop repair company with seven stores across Melbourne. They specialize in a wide range of mobile device repair services, including screen replacements, battery repairs, and PC maintenance. Elephone also sells second-hand iPhones and mobile accessories, making it one of Australia’s leading suppliers of mobile and tablet accessories. Dedicated to reducing electronic waste, Elephone focuses on repairing electronic devices to improve the environment, aiming to maximize the benefits of technology while enjoying its advancements.

Category SEO
Industry Phone Repair

+ 156%

Map Views

+ 165.4%

Direction Requests

+ 106.6%

Phone Calls

+ 49.3%

Website Visits

Data from June 2022 to September 2022

The Problem

Through multiple discussions and in-depth analysis, we discovered that Elephone's website lacked sufficient exposure in Google search results, making it difficult for potential customers to find their stores. Although Elephone offers a wide range of services, many users were unable to clearly access specific details such as pricing through Google search. Despite having multiple physical stores, Elephone lacked effective local SEO optimization, particularly with low rankings on Google Maps, which hindered their ability to attract nearby customers.

Our Solution

We developed a Google Maps-based SEO strategy tailored to Elephone’s industry and challenges, aiming to enhance online visibility, increase brand exposure, and attract more local potential customers.

Google Account Optimization

We began by optimizing Elephone's Google My Business (GMB) accounts, ensuring accurate and detailed information for all seven store locations on Google Search and Maps. Updates included store addresses, phone numbers, and business hours to ensure precise map placement and effective linking with the official website. High-quality store images, such as repair processes and device showcases, were added, along with regular Google posts promoting current discounts, special offers, and customer reviews.

Local Keyword Optimization

Based on Elephone's core services, we identified high-traffic local keywords to optimize both the website and Google My Business pages. This alignment ensured better matches with user search intent, driving more targeted traffic.

Customer Review Management

We guided and encouraged Elephone’s customers to leave authentic feedback on Google, implementing an efficient review management system to promptly address and engage with customer reviews. By maintaining an average Google rating of 4 to 5 stars, Elephone significantly boosted customer trust, attracting more clients for repairs and other services.

The Result

Since WeBoost Technology took over, Elephone has seen a significant increase in Google Maps visits and searches within three months. For instance, at the Box Hill store, from early July to late September 2022, map searches surged dramatically. Direct searches for the business name increased by 111.50%, searches for related keywords like 'phone repair' rose by 138.67%, website visits grew by 49.33%, map navigation usage jumped by 165.38%, and phone inquiries increased by 106.56%. This resulted in a substantial boost in Box Hill store revenue. Across all seven Elephone locations, Google Maps rankings improved significantly, successfully attracting a large number of local customers for inquiries and repairs. Customers found it easier to locate nearby stores through map searches. The optimized online channels not only brought more repair service orders but also increased sales of second-hand iPhones and accessories. High ratings further enhanced Elephone’s brand image and trustworthiness.