Get in touch
- Melbourne
- 0490 821 778
- [email protected]
- Level 10, 470 Collins Street, Melbourne VIC 3000
- Hobart
- 0432 720 401
- [email protected]
- Level 1, 127 Macquarie St, Hobart TAS 7000
Red Note
We focus on integrated Red Note marketing: consistently producing content that is searchable, shareable, and conversion-driven, then amplifying it with Spotlight/Boost ads and influencer networks to transform visibility into inquiries and sales.
Red Note Promotion
Red Note promotion leverages organic traffic for exposure, independent of paid advertising. Content gains visibility when recommended by the system or discovered via search, leading to growth in impressions, likes, saves, messages, and store visits. Its core mechanism is 'Content × Search × Social Feedback'. The platform evaluates quality signals like completion rate, dwell time, interactions, and saves to decide whether to recommend content more widely. Strong-performing posts are also anchored in search results and related recommendations, creating lasting growth. Compared with paid promotion, organic traffic is a long-term asset. A well-structured, evidence-based post can sustain search rankings and recommendation spots, consistently generating leads. Additionally, these posts can serve as 'seed content' for Spotlight or Boost campaigns, providing social proof that reduces ad costs and improves conversion efficiency.
Our Workflow
Stage 1: Account Audit & Goal Alignment
We start with a full account health check, analyzing past post performance, persona consistency, and engagement quality. At the same time, we benchmark competitors’ content strategies and viral patterns, compile an industry keyword set, and define clear goals such as brand awareness, search positioning, or conversion growth.
Stage 2: Strategy Modeling
Using audience profiles (attributes + interests + pain points), we define content directions, outline 3–5 core themes, and build a layered keyword system (core + long-tail + competitor terms). We also design an ad budget allocation model to balance resources across testing, growth, and scaling phases.
Stage 3: Industrialized Content Production
We establish visual standards (cover design, 3-second video hooks) and batch-produce multi-theme content (15–20 posts per week). Comment scripts are pre-set to stimulate interaction, ensuring content consistency and high engagement potential.
Stage 4: Data-Driven Cold Start
We test content organically, scheduling a mix of 'hook-based, informative, and scenario-driven' posts. Within 2–6 hours after publishing, manual engagement (likes/comments) boosts visibility. Posts with 500+ natural reads and 8%+ engagement enter the paid promotion pool.
Stage 5: Precision Ad Amplification
We adopt a stepwise ad strategy: Spotlight tests content CTR, Boost runs cross-tests on audiences and creatives, and DMP retargeting pursues high-potential users. This creates efficient traffic conversion.
Stage 6: Influencer Ecosystem Building
We start with small-scale KOC tests for content fit, then expand into deep collaborations with niche KOLs that perform well. Viral KOL posts are repurposed into feed ads, forming a closed loop of 'quality content → precise ads → secondary spread'.
Stage 7: Dynamic Optimization & Iteration
We establish daily monitoring for keyword rankings and content decay, tackle emerging trends bi-weekly, and adjust strategies monthly based on feedback, ensuring continuous campaign performance.
Our Service Categories Include:
Account Setup & Positioning
We define your account’s core value and content themes from brand identity, audience insights, and competitive differences. With consistent profile visuals, pinned posts, and inquiry funnels, users instantly understand your brand, services, and contact options. Keyword mapping and content collections lay the foundation for search visibility and conversions.
Content Strategy & Post Creation
Using the framework of 'Search Terms × Scenarios × Conversion Triggers', we create templates for reviews, guides, lists, pitfalls, comparisons, and transparent pricing. Posts follow a clear structure: conclusion first, then evidence, then recommendations with a CTA. Unified covers and modular layouts ensure efficiency, information density, and scalability.
Keyword & Search Positioning
We build a keyword library covering core, long-tail, scenario, location, and audience terms. Keywords are placed naturally in titles and posts, with synonyms and Q&A snippets in comments to increase discoverability. Serial posts and collections sustain visibility and create compounding growth effects.
Shop & Private Domain Conversion
We optimize product cards, pricing, and guarantees, standardize SOPs for customer service, and design conversion funnels like 'inquiry → quote → order/appointment'. For offline services, we enable booking forms; for e-commerce, we optimize landing page consistency and trust elements (reviews, after-sales, logistics).
Data Monitoring & Review
We track performance across five stages: exposure, engagement, store visits/messages, valid inquiries, and sales. Weekly trend reviews and monthly deep dives identify winning strategies through cross-analysis of themes, visuals, titles, timing, and ad boosts, turning randomness into predictable growth.
FAQ
Almost all! Especially beauty, parenting, home, food, fashion, and consumer electronics. The key is authenticity, usefulness, and creating resonance with users.
Start by optimizing your persona and posting 3–5 high-quality notes to build a traffic base. Use Spotlight ads to test directions and collaborate with a few micro-influencers to build trust.
Boost is suited for precise brand campaigns with advanced targeting, while Spotlight is a low-cost testing tool based on CPC, ideal for newcomers or small budgets.
Check their follower demographics (age, gender, location), content style, and past campaign results (engagement and conversions). We help you select the best-fit influencers.
Review whether your cover is attractive, your title addresses pain points, and your content is practical. You can also optimize tags, posting times, or test with Spotlight ads.
With quality content and the right strategy, initial results can appear in 1–2 weeks. Viral posts may grow faster. For stability, continuous optimization is key.
Use real-life scenarios, highlight product strengths, add user-generated reviews, and include interactive CTAs (like giveaways in the comments).
Start small (RMB 500–1000/day) to test, then adjust based on data. Scale up spending on viral posts to maximize ROI.
GET A FREE QUOTE
Connect with us and Let's make magic happen!
Melbourne
- 0490 821 778
- [email protected]
- Level 10, 470 Collins Street,
Melbourne VIC 3000