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Online Marketing Solutions

  • + Website Development
  • + App Development
  • + Custom Systems
  • + SEO Foundation & Infrastructure
  • + Precision Paid Advertising
  • + Social Media Marketing Ecosystem
  • + AI Search Engine Optimization
  • + Xiaohongshu Targeted Promotion

Our Marketing Matrix

Website Development

· Responsive corporate websites · Conversion rate optimization (CRO) design · Ultra-fast load speed technology

App Development

· User experience–driven design · Cross-platform development · Analytics and data integration

Custom Systems

· Marketing automation platforms · CRM systems · Data middleware and dashboards

SEO Foundation & Infrastructure

· 360° site SEO audit & optimization · Keyword strategy & content matrix · Technical SEO (speed, mobile, indexability) · Local SEO (Google Business Profile) · Ongoing monitoring & algorithm updates

Precision Paid Advertising

· Google Ads (search, display, shopping) · Social ads (Facebook / Instagram / LinkedIn) · Remarketing campaigns · Creative A/B testing · Conversion funnel & landing page optimization

Social Media Ecosystem

· Xiaohongshu KOL/KOC strategies · Short video content (TikTok/Reels) · Content calendars · Community management & engagement · Social listening & sentiment tracking

AI SEO

· ChatGPT optimization · Gemini optimization · AI content compliance checks · Multi-modal search adaptation · Smart ranking alerts

Xiaohongshu Promotion

· Spotlight ad management · Boost campaign optimization · Tiered KOL partnerships · Viral content development · Brand search dominance

Why choose an integrated solution over single-channel campaigns?

Single channels can’t cover today’s complex decision journeys
Single channels can’t cover today’s complex decision journeys

Modern consumer journeys span multiple platforms: from search engines to spark intent, to social media for brand awareness, to content platforms for reviews, and back to search or direct site visits for conversions. A single-channel campaign only captures the final step, ignoring the critical early stages of awareness and trust-building. An integrated plan assigns clear roles to each channel to align with the real user journey.

Cross-channel budget synergy improves efficiency

Organic search delivering high-intent users sharpens paid bidding strategies and reduces acquisition costs. Social-driven brand awareness boosts search demand and ad quality scores. Together, these synergies maximize ROI while building long-term brand equity.

Data loops are the foundation of smart decisions

By unifying analytics tools and standardizing event tracking and attribution models, every touchpoint’s role in the conversion funnel becomes measurable. This enables data-driven optimization, minimizing guesswork.

Brand building and performance marketing work in synergy

Content marketing, advertising, and technical optimization together deliver short-term conversion wins while compounding brand value. This dual-track approach creates a virtuous cycle of stronger recognition and better efficiency, forming a resilient growth engine.

Our Approach

(From Strategy to Growth)

Tailored to your business stage: Startup: fast landing pages & tracking baseline, SEM lead gen + SEO for core category terms. Growth: expand keyword clusters, build social/Xiaohongshu presence, add remarketing & CRM funnels. Scale: brand-driven content, AI SEO authority building, systemized creative production.

Business & Market Diagnosis

Business & Market Diagnosis
We start by mapping your industry position and competition, using GA4 / GSC / ad account data to assess the health of your site, landing pages, and tracking. Then, based on B2B/B2C buyer differences, we chart the decision journey from first touch to repeat purchase, identifying key gaps and who should own each stage.

Integrated Strategy Design

Integrated Strategy Design
We clarify your value proposition and positioning, ensuring consistent messaging. Next, we map SEO, SEM, social ads, Xiaohongshu, content, email, and remarketing into clear roles and priorities. Each goal aligns with KPIs and execution rhythm for ‘goal → metric → action’ consistency.

Planning & Tactics

Planning & Tactics
Execution includes a keyword map, content matrix, structured ad account setup (brand defense, high-intent keywords, scaling, remarketing), and a creative theme library with SOPs. Conversion paths (forms, eCommerce, booking flows) are optimized with standardized tracking: event naming, attribution, dashboards. Monthly testing covers keywords, audiences, creatives, and landing pages.

Execution & Iteration

Execution & Iteration
Post-launch, we enter the measure–learn–improve cycle. Weekly short-term reviews ensure campaigns and content stay on track; monthly structured reviews highlight growth drivers and inform budget and optimization priorities. We don’t chase one-off 'viral hits'—we build compounding certainty through iteration.
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FAQ

Yes, but it often creates imbalance. Single-channel tactics can’t address the full funnel, so results are limited. Integrated strategies align content, ads, tech, and data—delivering stronger growth and better ROI.

We work backward from your business goals and acceptable CAC, then allocate dynamically across channels by marginal return. We test small first to see what works before scaling investment.

Google and local media drive visibility; Xiaohongshu and Chinese social build influence. Multilingual landing pages ensure unified experiences, and leads flow into one CRM for consistency.

Typically 3–6 months, depending on competition and your starting point.

We evaluate across KPIs including organic traffic, keyword rankings, social engagement, conversion rates, and reduced CAC—delivering both short-term wins and long-term value.

Absolutely. We tailor cost-effective integrated solutions to fit your scale and budget.

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Connect with us and Let's make magic happen!

Melbourne