Influencer Marketing

KOLs offer broader reach and are useful for building awareness. KOCs create relatable, customer-style content that strengthens trust. Micro-influencers have smaller but often more focused and engaged audiences. Research from Imperial College Business School also suggests that consumers respond strongly to creators with genuine experience and natural communication. Most campaigns benefit from a mix of creator sizes. Larger creators build visibility, while smaller creators support trust, niche targeting and conversion.

We look beyond follower numbers and assess audience relevance, engagement quality, content style, account activity and previous campaign performance. We also review suspicious follower growth, low-quality comments, audience locations and inconsistent engagement. Our goal is to find credible creators who reach the right consumers and represent your brand naturally.

Yes. Each market requires a different creator mix, platform strategy and content style. For Australian audiences, we use creators who understand local culture and communication. For Chinese-speaking audiences, we can use Xiaohongshu, Chinese content and relevant creator networks. Campaigns are localised for each audience rather than using the same content across both markets.

Content rights do not automatically transfer to the brand. Before the campaign, we can confirm approved channels, licensing periods, regions and advertising rights. Clear agreements allow your brand to reuse content while avoiding future copyright issues.

The right metrics depend on your campaign goals. Awareness campaigns may track reach, views, engagement and brand mentions. Performance campaigns may also track clicks, website traffic, enquiries, discount codes and sales. We also consider content quality, audience feedback, branded searches and the long-term value of reusable assets. For more industry insights, you can refer to Sprout Social's influencer marketing trends report.

Not every creator or content format delivers the same result. Testing and optimisation are part of the process. We review audience fit, content direction, opening hooks, publishing times and platform trends to identify what affected performance. Future campaigns are then adjusted based on real data. Starting with smaller tests is often the safest way to find effective creators before increasing the budget.

Running influencer campaigns in-house involves creator research, data checks, negotiations, contracts, approvals, scheduling and reporting. The challenge is not simply finding creators. It is knowing whether their audiences are genuine, their pricing is fair and their content suits your brand. We manage the full process across Xiaohongshu, Instagram and TikTok. Your team approves the strategy and key content while we handle execution, risks and campaign delivery.

Yes. Your website and Xiaohongshu content should use consistent messages and lead users to relevant, well-designed landing pages. Our Melbourne SEO service can support your Xiaohongshu campaign by improving search visibility and website traffic.

Yes. Strong Xiaohongshu content can introduce consumers to your brand and encourage them to visit your website. Our Australia SEO service can improve landing page content and loading speed, helping visitors find information and convert more easily.