WeChat Official Account

Industry leaders have already adopted Official Account

Every business, no matter what the size is, can open an Official Account according to its business registration on WeChat. All recent news updates and promotions can be sent to your followers with the Official Account while empowering other features including the increasingly popular WeChat Mini Program.

David Jones and Myer have adopted WeChat Mini Program as one of their major marketing channels. Besides retail giants, pharmacies and banks have begun to take advantage of the platform to attract Chinese-speaking customers.

With WeChat Official Accounts, merchants can deploy Mini Programs for customers to connect with their brand. The use of a Mini Program transforms WeChat into a holistic marketing platform with the conversion of followers into actual sales.

What can you do with an Official Account?

An Official Account is like your business page or profile on Facebook or Instagram on WeChat. It presents as a content creation and distribution platform that customers can follow up on all the latest updates from your business. Major features include but not limited to the following:

Sending News Articles

Whether used to establish your brand, offer information of upcoming events, showcasing your latest products or announcing a surprise drop, articles on WeChat are a major form of content marketing to all the followers.

Interact with your followers

While an Official Account allow your customer service to directly contact with your followers, additional features on WeChat, including H5 pages and Mini Program, can offer almost unlimited opportunities, including prize draw and surprise drops.

Redirecting traffic to your official site

The articles from your Official Account can be shared in the moments of your followers, much like the profile of Facebook. Through reading the articles, readers can be directed to your official account and website including your eCommerce site.

What We Can Do?

WeBOOST can help with registering an Official Account with the team of WeChat in China, whilst we can help with publishing your first marketing article to begin your reach to the millions of WeChat users in Australia currently.

Official Account Registration & Verification

1. Preparation of Application Materials

A checklist will be offered to guide you through the process of preparing all the application materials.

2. Official Accounts Verification

We will help with submitting all the materials to the official platform of Tencent, the mother company of WeChat, to begin the steps for certification.

3. Guidance on Paying Remittance to Tencent

We will instruct you through the process to complete the certification fee transfer to the official bank account of Tencent (as required by the company). Note: This is an international bank transfer.

4. Name of Official Account Request

If you have specific requirements for the name displayed for your Official Account, we can help to complete the change of name request of your Official Account with Tencent given that all the necessary materials provided.

Official Accounts Operation Guidance

1. Basic Setup Guide for Official Account

We can guide you through the process to complete the setup process of your Official Account (general information).

2. Operation Guide and Instructions

We can also guide you along the process to complete the relevant operations for your Official Account, including publish articles and provide detailed steps for your reference later.

3. Complete Relevant Settings According to Your Requirements

After learning about your needs and aspirations, we can help to finish the relevant settings in the Official Account (including but not limited to automatic message reply, article and web link settings, associated responsive buttons and menu settings)

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