WECHAT MARKETING

As the key channel of communication for buyers with Chinese literacy, 3 million users are in Australia alone. Embracing WeChat to reach more audiences and become competitive has not been more essential to a business.

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WeChat Official Account

WeChat has just reached a historic record in Australia with increasing businesses opting in. Different to a private account, a public account provides your own platform interface to engage more customers and regularly send feed to your followers.

WeChat Mini Program

No installation needed, instant response and update, supportive architecture, development and promotion. Rank up your game with in-app secured transaction for one-click purchase and public account to establish your WeChat marketing today.

H5 Page

H5 pages have multiple ways to render content. It benefits from social platforms such as WeChat and its large users. H5 has now become one of the most popular marketing strategies in China.

WeChat mini-program is an in-built, no-installation-required application that gained massive success with its convenience. These programs have reached over 280 million users that effectively allow building of your own online shopping experience within the app. Extend your products to the worldwide Chinese-speaking population with WeChat mini-program.
why choose us?

Pin-point your marketing

WeChat marketing targets accurately at the needs of your customer to maximise your marketing budget. Analytics from the massive follower base of your business platform delivers in-depth interests from them and categorise your audience that allow your feed, promotion and sales to hit the bulls-eye.

Support from detailed analytics

WeChat embedded targeted marketing from its start to offer data analytics of follower growth, page traffic and its association with operation, budgeting of online sales, sharing and commenting. All these advance features, just to position your business better to your target demographic.

Information bearing? Unlimited

There is literally no limit of information bearing for users on WeChat. Though posting counts were limited, it significantly induces user interest and internalise a habit of expecting scheduled feed. Extensive information on your public account accumulates with time and follower count to translate into your precious marketing resource.

Multimodal for multiple audiences

Through intimate marketing with private account, societal promotion with public account or mass communication with mini-program, every aspect of WeChat expands to virtual and physical promotions, desktop and mobile collaboration for a unified marketing communication.

Our Process

01

Detailed analysis

Industry analysis
Competitor analysis
Technical feasibility assessment
System assessment

02

Prototyping

Customer need analysis
Priority definition
Information framework design
Interface design
Prototype design

03

UI design

Colour analysis
Design language
Interface design
Icon design and placement
Feasibility test

04

system development

Framework design
Coding rules and requirements
Development management

05

testing and delivery

Environmental testing
Closed testing
User testing

06

updates and maintenance

24/7 monitoring
Regular updates
System redundancy
Abnormalities notification

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