Vantage SEO

Vantage is a top brokerage firm headquartered in Sydney, Australia, dedicated to providing clients with an efficient trading platform on a global scale, with CFD products encompassing foreign exchange, commodities, indices, equities, precious metals and more. Spanning more than a decade in the market, Vantage has built a quality team of over 1,000 employees worldwide, with over 30 offices in Asia Pacific, Oceania and the UK.

Result Highlight  ( 2022.08 – 2022.11 )

14

Average Ranking

38%

Total Clicks

18%

Bounce Rate

 

 

23%

Average CTR

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Result Highlight ( 2022.08 – 2022.11 )

14

Average Ranking

38%

Total Clicks

18%

Bounce Rate

23%

Average CTR

The Problem

Vantage started its business in Sydney, focusing on opening up the local market, but with more and more Chinese coming to Australia, Vantage found that specializing in English speaking locals was no longer enough and would make them miss out on many quality and long-term customers. In addition, since their competitors had all laid out Chinese keywords in search engine to capture the Chinese market, they were late to the game in Chinese SEO and were being suppressed, so they desperately needed a professional local Chinese SEO team to improve their ranking in search engine, help them attract Chinese traffic, open up their visibility among the Chinese, and achieve a steady, accurate and fierce market capture.

Our Solution

After communicating with the client and analyzing the client’s pain points, we adopted the following strategies to help the client lay out their Chinese SEO from the ground up:

  • Choose the most suitable keywords

We spent a lot of efforts to understand the client’s business and products and helped the client to draw a user portrait based on some of the investor information provided by them. According to the user portrait, we proposed a set of keywords for the client that best fit their services and target investors to maximize traffic and conversion. In addition, we also analyzed and simulated the keywords done by the client’s competitors, so that we could carefully select the words that were ignored by the competitors and find another way to avoid unnecessary competition and achieve twice the result with half the effort.

  • Customized new website pages

After choosing the most appropriate and effective keywords, we designed and developed corresponding website pages for each of the client’s keywords in order to enhance the credibility and relevance of the website, thus facilitating Google’s crawl and optimizing the experience of potential investors. Since people can directly reach the pages they are most interested in and get the most relevant service inquiries, ranking in search engine increased meanwhile conversion also increased.

The Result

Since we took over, Vantage has seen a significant increase in website traffic, with a 38% increase in natural traffic clicks to Vantage’s website through search engines in just 3 months. With our strategy of choosing keywords with precision and improving the relevance of the site’s content, Vantage’s average ranking on Google’s search engine jumped by 14 positions and the site’s bounce rate was effectively reduced by 18%.

 
 

Customized solution strategy

In-depth research on industry

Real-time adjustments

Why Choose WeBoost?

We Are Experienced

Our team of designers and developers have over 10 years of experience in developing stunning websites.

Affordable Pricing

Great websites do not have to be costly. Our competitive pricing makes website more accessible.

Detailed Management

Our project management team ensures your website is delivered on-time in excellent quality.

Tailored Service

The entire design and development are managed by a dedicated account manager from start to finish.

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