Facebook ads are paid reach. You can choose to pay per impression (the number of times people see your post) or per click (the number of times they click the Call To Action or CTA) for your ads. It is now considered as a powerful tactic using a ‘push’ marketing method with aims to capture the audience’s attention at the right time during their shopping experience and encourage them to complete an action. These actions could include buying a product or service, signing up for a newsletter, download an app, or completing a form on your website. However, the benefits that Facebook ads bring are more than you can imagine. Below we list the four reasons why your business needs Facebook ads.
1. Organic reach has experienced dramatic decline
Facebook organic reach refers to the number of people who will see your posts in their newsfeed without paying any. Now it is becoming obsolete because Facebook has changed its algorithm in order to show content that is most relevant to users instead of showing them everything in their newsfeeds.
Mark Zuckerberg said “You’ll see less public content like posts from businesses, brands, and media, and the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.” Users are given more content from friends and family in their newsfeeds but less from publishers and pages. Therefore, paid reach is an ideal alternative for businesses to boost and expand their sales and presence.
Facebook paid ad refers to the number of people who will see your paid posts from your page. Paid ads will reach a larger number of audiences who are more likely to purchase your product or service than organic. Facebook ads paired with the right wording, the right image or video, and sufficient budget will help your business achieve online goal.
2. Targeting is much cheaper & amazing
To compare with organic reach, Facebook ads are much-targeted meaning that your ads would be shown in front of specific and motivated segments of your consumers who might be more interested in your product and service as you can set up parameters like demographics, age, gender, language, location, behavior, connections and so on.
In addition, the constant improvements of Facebook in targeting capabilities help businesses learn how to properly use ads with low cost. You will be amazed by the amount on Facebook ads that are far less expensive than all other online and offline media channels. The graph below indicates the costs to reach a thousand people.
With the minimal cost to run a Facebook ad, it is needed to make sure that you set reasonable daily Facebook budgets so you would not exceed what you are able to spend. However, what ends up costing the most money is testing your ads, which you’ll almost always have to do. Normally, Facebook ads hardly ever work on the first try and need to be tweaked, and it is better to account for this testing phase when setting your budget.
3. Remarketing is incredibly powerful
Remarketing refers to showing ads for your business to the audience after they have visited your website. Many businesses may encounter the same situation, they have an E-commerce website to run their online stores and find that bounce rate on the checkout page is pretty high, then they realize that consumers are right on the edge of converting but they are losing them.
Here you can see the power of remarketing that Facebook could bring to your business. Through Facebook’s tracking pixel, you can identify visitors who bounced and then run a Facebook targeted ad based on their behavior. For instance, you could incentivize them with a Facebook-exclusive coupon code or freebies to complete their purchase. It is possible that social remarketing, on average, could boost engagement rates and increase conversion rates by more than two times, and it is also a good idea if you can combine remarketing with Facebook product ads.
4. The number of people using Facebook and the time they spent
Facebook is too huge for a business of any size to ignore. You will be regretful if you run an online business without considering the extent that Facebook has influenced people today. As of 2019, the daily average time people spent on social media is around two and half hours as you can refer to the graphic below, and this number is just an average.
Facebook is the largest social media platform in the world with more than two billion users. In August 2018, Mark Zuckerberg announced that Facebook had passed a huge milestone — more than 1 billion users logged in to Facebook in a single day. Is there any reason could stop your business to use Facebook ads as a powerful tool to boost your sales? Many potential customers visit Facebook every day, and you need to connect with them!
In conclusion, Facebook ads may be cheap, but do not underestimate them just because of the price tag. They need you to dedicate time to learning how to use the platform, and test, test, test your ads, then you’ll eventually find success spending money on Facebook. According to experience from WeBoost, Facebook ads could take your business to new heights but there is always a learning curve. That is why we told our clients they cannot expect results overnight just like you can never expect results overnight when it comes to business.